Episode #11
In this episode, I sit down with Michalis. He owns a property management company and oversees almost 100 properties. This interview was conducted at a time when I was struggling to post videos every single day during a social media challenge that I participated in. The social media strategies and the tips that he provided about our mindset truly helped me push through that time that I was going through. In this episode, he shares about his journey, what is working for him and tips for removing the obstacles that is keeping you from getting out there on social media.
How to connect with Michalis:
Below is the show notes from this episode...
Chapters
0:00 Introduction to Michalis
2:20 Dreaming of Airbnbs
7:29 Unveiling Hidden Fees 10:20 Overcoming Marketing Fears
16:32 Consistent Call to Action
18:35 Balancing Busy Life
20:48 Embracing Imperfection
22:07 Try and Fail Mentality
23:18 Impactful Outro
Long Summary
In this episode of the Invisible Marketer Podcast, I interview Michalis, an agency owner and property management company owner with nearly 100 properties that he oversees.
Michalis shares his journey, emphasizing how to overcome fears as an introvert and reluctance to utilize social media for marketing. He explains his 'done for you' process, focusing on preparing properties for online travel agencies and emphasizing the importance of creating direct booking channels to reduce reliance on third-party platforms.
Michalis shares his journey with Airbnb properties and discusses the evolution of his property management business, which stemmed from managing his grandfather's guest house.
Michalis gives you a look into the challenges his clients face, primarily revolving around time management and technological know-how. He stresses the significance of being proactive in creating direct booking channels to gain independence from online travel agencies like Airbnb and booking.com. He also sheds light on the pricing structure of Airbnb properties, recommending strategies to attract guests without hidden fees. McAllis discusses his marketing strategies, including utilizing Facebook Reels and focusing on a single core service to drive sales.
The conversation transitions to content creation and video marketing, with Michalis, sharing his approach to batch creating videos and leveraging consistency across social media platforms. He emphasizes the importance of simplicity, consistency, and authenticity in content creation, encouraging individuals to overcome the fear of putting themselves out there. Michalis provides insights on creating compelling video hooks, effective calls to action, and the value of community building in establishing a strong online presence.
As the interview wraps up, Michalis offers encouraging words to aspiring marketers and individuals looking to overcome their fears and unleash their potential.
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